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Case study
Alukka Gold Palace
Luxury jewellery, Delhi NCR. Partners for nearly two years.
The brief
We run Alukka’s complete growth engine: WhatsApp API, Meta performance marketing, Google Ads, SEO and influencer marketing. Beyond always-on ads, we build idea-based campaigns that give customers a reason to come back.
What we did
The approach
“Meri Maa” invited existing customers to share a photo with their mother. In return they unlocked 4% making charges on gold, 50% off diamond jewellery and a chance to win a 5 g gold coin. The whole journey ran inside WhatsApp, from invite to upload to showroom directions. Hundreds of families took part, winners were celebrated on Instagram, and every lead was tracked daily in CRM through to closure.
The result
All three showrooms beat their targets: Janakpuri at 222%, Mayur Vihar I at 168% and Mayur Vihar III at 116%. Together they reached 144% of target, ₹2.16 crore in sales against ₹1.5 crore.
